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Marketing strategies - short answer questions


Question 1

Analyse the advantages and disadvantages of a firm diversifying its operations.

Question 2

Nescafe appears to have a competitive advantage over its main rivals. Analyse methods by which this advantage can be maintained.

Question 3

Identify the types of questions used when screening a proposal for a new drink flavoured to taste like lemon tea.

Question 4

Explain the terms:

  • asset-led marketing
  • market-led marketing