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Market segmentation - short answer questions


' For those wanting to work in the winter sports industry 'Snowboard Life' is a new magazine designed to tell you all about the pitfalls of certain resorts, firms whose jobs 'suck' and all you need to know before leaving your cosy little pad. It's available by subscription at $80 for twelve copies.'


Question 1

  1. Identify the target audience for this new magazine.
  2. Outline some linked marketing that might feature in the magazine.
  3. Explain why the magazine has decided to sell by subscription.

Question 2

Identify the main criteria used to segment most consumer markets.

Question 3

Analyse the importance of segmentation when marketing a product like 'Snowboard Life'.