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Primary and secondary research - short answer questions


Question 1

Distinguish between primary and secondary data.

Question 2

Distinguish between desk and field research.

Question 3

Compare and contrast the value of desk research to field research.

Question 4

Examine the dangers of using historical data as a basis for forecasting the future.

Question 5

Explain the major trade-offs involved when conducting market research.

Question 6

Outline the possible marketing techniques used in field research.