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Marketing objectives and market share


Question 1

In the competitive world of fashion examine how a design house can maintain its position as a market leader.

Question 2

Outline the scientific process on which the marketing model is based.

Question 3

Using the diagrams as appropriate, explain how a marketing model is turned into a marketing plan.

Question 4

Examine the factors which might influence the success of a marketing plan.

Question 5

Explain the essentials of a good marketing strategy.

Question 6

Analyse the importance of a marketing plan to a small firm.