Marketing objectives and market share
In the competitive world of fashion examine how a design house can maintain its position as a market leader.
Outline the scientific process on which the marketing model is based.
Using the diagrams as appropriate, explain how a marketing model is turned into a marketing plan.
Examine the factors which might influence the success of a marketing plan.
Explain the essentials of a good marketing strategy.
Analyse the importance of a marketing plan to a small firm.