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Nadal is Building Endorsement Portfolio

Read the article Nadal is Building Endorsement Portfolio and then have a go at the questions below. You can either read the article in the window below, or follow the previous link to open the article in a new window.


Question 1

Define the following terms:

  • Celebrity endorsement
  • Global marketing.

Question 2

Explain the link between a brand image and pricing strategy.

Question 3

Analyse the advantages and disadvantages of using social networks as part of a promotional campaign.

Question 4

Evaluate the role of celebrity endorsement in the promotion of fashion brands.