Nadal is Building Endorsement Portfolio
Read the article Nadal is Building Endorsement Portfolio and then have a go at the questions below. You can either read the article in the window below, or follow the previous link to open the article in a new window.
Define the following terms:
- Celebrity endorsement
- Global marketing.
Explain the link between a brand image and pricing strategy.
Analyse the advantages and disadvantages of using social networks as part of a promotional campaign.
Evaluate the role of celebrity endorsement in the promotion of fashion brands.