P&G boost their advertising expenditure
Read the article P&G plans to boost advertising spend (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.
Define the terms:
- Consumer goods
Explain how P&G are employing market segmentation, targeting and positioning in its promotional activities.
Analyse the use of television in the promotion of household products, such as detergents.
Evaluate the market research methods that P&G can use to identify the effectiveness of its advertising campaign.