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P&G boost their advertising expenditure

Read the article P&G plans to boost advertising spend (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.


Question 1

Define the terms:

  • Consumer goods
  • Innovation

Question 2

Explain how P&G are employing market segmentation, targeting and positioning in its promotional activities.

Question 3

Analyse the use of television in the promotion of household products, such as detergents.

Question 4

Evaluate the market research methods that P&G can use to identify the effectiveness of its advertising campaign.