Hold the Frills
Read the article Hold the frills: How budget airlines broadened our horizons and then have a go at the questions below. You can either read the article in the window below, or follow the previous link to open the article in a new window.
Define the following terms:
- Trade union
Explain the effect of deregulating the airline industry.
Analyse the advantages and disadvantages of 'cutting out the middleman' in the distribution chain.
Using information from the article and from other sources you can find, evaluate the marketing strategy of Ryanair, with particular emphasis on its pricing structure.