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Hold the Frills

Read the article Hold the frills: How budget airlines broadened our horizons and then have a go at the questions below. You can either read the article in the window below, or follow the previous link to open the article in a new window.


Question 1

Define the following terms:

  • Trade union
  • Commission.

Question 2

Explain the effect of deregulating the airline industry.

Question 3

Analyse the advantages and disadvantages of 'cutting out the middleman' in the distribution chain.

Question 4

Using information from the article and from other sources you can find, evaluate the marketing strategy of Ryanair, with particular emphasis on its pricing structure.