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Pricing policy


Question 1

Explain how the Ford Car Company might use demand based pricing.

Question 2

Why might the pricing of the original Sony Walkman have been an example of skimming?

Question 3

How might you use price to introduce a product into a very competitive market?

Question 4

When travelling by train are you subjected to price discrimination?

Question 5

Using examples, explain what is meant by psychological pricing.