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Answering the call of nature in Lagos

Read the article Answering the call of nature in Lagos (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.


Question 1

Define the term 'niche market'.

Question 2

Explain how marketing in a niche market differs from marketing in a mass market.

Question 3

Prepare a SWOT analysis for Dignified Mobile Toilets (DMT).

Question 4

With reference to the SWOT analysis prepared in question 3 and the article develop a marketing strategy for DMT.