Branding - is it becoming a joke?
Read the article Has branding become a joke? (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.
Identify and explain three different types of branding.
Explain why "brand valuation [is taken] into account when working out how much a corporation is worth".
Analyse the importance of the logo as part of an overall branding strategy for a firm like Coca-Cola.
Discuss the importance of branding as part of an overall marketing strategy.