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Product branding - short answer questions


Question 1

Outline what the main responsibilities of a Brand Manager.

Question 2

Explain the methods available to maintain customer loyalty for an established brand of breakfast cereal.

Question 3

Analyse marketing strategies to build brand recognition for a new chocolate fruit bar using fair-trade and natural ingredients.

Question 4

Design a marketing strategy for establishing a wider diffusion of the market for your range of specialist Indian Foods. They are sold in long-life vacuum-sealed plastic pouches and are priced at the mid to top end of the market.