Product branding - short answer questions
Outline what the main responsibilities of a Brand Manager.
Explain the methods available to maintain customer loyalty for an established brand of breakfast cereal.
Analyse marketing strategies to build brand recognition for a new chocolate fruit bar using fair-trade and natural ingredients.
Design a marketing strategy for establishing a wider diffusion of the market for your range of specialist Indian Foods. They are sold in long-life vacuum-sealed plastic pouches and are priced at the mid to top end of the market.