Types of branding
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U.S. Store Brands - How Deep is the Love?
According to Nielsen, three-quarters of U.S. households believe store brands are a good alternative to name brands and nearly two-thirds of households say that store brand quality is just as good as name brands. (A C Neilson October 8, 2010)
Why not investigate company brands a little further. Visit the Virgin web site and see how many different products and services they produce under the Virgin brand name. How many did you find?
Hint - when you are looking at a company site for financial information or general information about the firm, always look for a link to 'Investor information' or 'Corporate information' or 'About us'.
Family brands are best described as: