This is normally thought of as the percentage change in sales of a product or service over a certain period of time. This may reflect changes in volume and/or value. The market growth rate is a factor to be considered when evaluating the performance of a particular product in a particular market. A growing market offers sales potential and the opportunity for the firm to become more profitable, but growth may also attract rivals (competitors), who recognise the profit potential.
|Year||Market value $m|