PSA Peugeot CitroŽn in joint signs joint venture agreement
Read the article French PSA Peugeot Citroen signs joint venture with Chinese Changan Automotive Group (you can do this in the window below or follow the previous link to read the article in a separate window) and then consider answers to the questions below.
You may also like to read the BBC article on the joint venture:
Define the terms:
- joint venture
Explain the benefits that PSA Peugeot CitroŽn expect to arise from the joint venture to manufacture in China.
Comment on the statement that, 'Peugeot-Citroen and Chang'an are also creating a new brand with a separate identity from those of the French company or Chang'an'.
Evaluate the use of joint ventures to expand into new markets.