1.6 Growth and evolution - Introduction
AO2 You need to be able to: Demonstrate application and analysis of knowledge and understanding Command Terms: These terms require students to use their knowledge and skills to break down ideas into simpler parts and to see how the parts relate: Analyse, Apply, Comment, Demonstrate, Distinguish, Explain, Interpret, Suggest
AO3 You need to be able to: Demonstrate synthesis and evaluation. Command terms these terms require you to rearrange component ideas into a new whole and make judgments based on evidence or a set of criteria. Compare, Compare and contrast, Contrast, Discuss, Evaluate, Examine, Justify, Recommend, To what extentBusiness Growth
One of the main aims of a firm is to grow. To assist this process, firms use a range of techniques including those examined in earlier sections - planning, setting strategic and corporate objectives and SWOT and STEEPLE analysis. In this section we move on to look at the impact of this growth and ways in which it can be achieved. We also consider the driving and restraining forces for growth and evolution of different businesses.